A career in real estate is exciting and adventurous. You will encounter different people and new circumstances every day. However, you should know that the situation on the ground is different from what is shown on TV. It takes innovation, hard work and dedication to succeed in this business. Before you dive into it, make sure you are ready to practice patience while you build your reputation. There are several things you need to do and consider before you pursue your career in this sector.


Once you decide that a career in real estate is the right path for you, you should do a national and state course. In the past, learners would have to attend physical classrooms; however, technology now facilitates online courses. Different states have different requirements for their programs, and that includes the number of hours required. Online real estate courses have their own pros and cons. To make an informed decision, be sure you conduct comprehensive research. To earn your certification, you must take board exams at the state and national levels. These tests are usually held at the same location and time.

Creating a Business Plan

This document will guide you when running your business. It encapsulates the goals and vision for the company. Before drafting a business plan, examine your target market, estimate the company’s expenses and sources of revenue and formulate the mission statement. The document should include a SWOT (strengths, weaknesses, opportunities and threats) analysis, your marketing plans and your financial predictions. Although all business plans have similarities, your document should also be specific to your enterprise. Decide on the type of marketing strategies you want to use. These might include social media, email marketing and mobile marketing, among others. This career requires proper networking to increase your company’s visibility; therefore, the document should incorporate networking strategies.

Finding a Suitable Broker

Finding the best broker to partner with is essential for the success of your career. Use your connections and conduct research, both physical and online, to get a list of some of the potential candidates. Some of the critical factors to consider are what the broker can offer you in terms of assistance when executing transactions. Their charges should also weigh into making your decision. Some brokerages may require you to give them part of your commission.

Real estate can be a profitable career for anyone. The opportunities in this career are limitless. You only need to start and gradually build toward your goals.

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Cynthia Corsetti is an Executive Coach and Speaker. If you’d like to learn more on how her C.A.R.E. to Engage system can help you create an engaged workforce in your organization, you can email her at: [email protected]’m an open networker and I love to connect. Please join me over on LinkedIn and FB so we can take this journey together!