Parag Shah of Trilogy NextGen On How To Use Digital Transformation To Take Your Company To The Next Level

An Interview With Cynthia Corsetti

Safety and security are paramount for the success of any organization. Leveraging new data sources and implementing advanced analytics enables businesses to transform both physical and cyber security. In this way, digital transformation allows fast and accurate threat assessments to minimize and deter security risks, both on premises and in the cyber arena.

Digital transformation has become a crucial component for businesses striving to stay competitive and relevant in today’s rapidly evolving landscape. As technology continues to shape industries and redefine business models, companies must adapt and leverage digital tools and strategies to unlock new opportunities for growth and innovation. In this interview series, we aim to explore various aspects of digital transformation, including best practices, challenges, success stories, and expert insights. We are talking to thought leaders, industry experts, entrepreneurs, technology innovators, and executives who have firsthand experience in driving digital transformation initiatives within their organizations. As part of this series, we had the pleasure of interviewing Parag Shah, President of Trilogy NextGen.

With more than 30 years of experience in networking and communications, Parag Shah uses his expertise to design seamless experiences that bridge the gap between connectivity, intelligence and automation. He is adept at driving digital transformation that empowers organizations to thrive in today’s ever-evolving digital world. Before joining Trilogy NextGen as President, Parag drove strategy and growth at Amdocs Inc., and held various executive positions with Ericsson.

Thank you so much for joining us in this interview series. Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

When I was heading to college looking to study electrical engineering, a friend of our family told me to look into an up-and-coming technology — wireless communications. Those words led to an introduction to Ericsson, a Swedish wireless technology leader that was establishing its wireless presence in the U.S. at the time.

An internship led to my first major job and began my journey into the world of business. With the opportunity to catch a wave that was just forming, I was able to do so many things in many different areas that exposed me to how the parts of the business are put together and how processes interwork across many departments, from sales to engineering to finance.

Those early days defined my curiosity into how things work and ignited a passion for learning and developing which I continue to focus on today.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?

It’s fair to say I’ve made more than my fair share of mistakes. When you’re young and put into positions of leadership early, you think you know it all. That level of over-confidence and approach led to a lot of future self-reflection which helped define more of who I am today. The biggest takeaways from those days focus on:

  • Be Yourself — know your strengths and weaknesses and let your authenticity shine.
  • Everyone Has a Voice — discussions and debates drive more informed decisions and outcomes.
  • Inspect What You Expect — Results don’t just come, work to ensure things move and progress to get the right outcome.
  • Culture Trumps Talent — Build a diverse team that complements each other and you.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are? Can you share a story?

During the beginning of my career, I had to give my first big technical presentation to a large customer. The VP and my manager at the time wanted to have a dry run practice so we would be prepared.

In those days, the presentations were done with overhead slides. I got up to present and ended up passing out since I was so nervous, knocking the slides off the overhead.

My manager and the VP took me to the side, told me they had faith in me and not to let this get to me.

I ended up giving the customer presentation which went very well. My manager took the time to take me under his wing, gave me more and more opportunities to demonstrate my capabilities, and taught me how to be a better version of myself. I owe a lot to his guidance and support, not only then but now as well.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

It might sound odd, but one of the authors that influenced me a lot was Tom Clancy — I love all his books in the Jack Ryan series. In reading those books there were a lot of takeaways for me that have helped me in the business world.

  • Assess the situation around you to know what you can and can’t do.
  • Take in information from many sources and synthesize the data to make the best decision you can at the time.
  • Don’t be afraid to raise your hand and make points, including the good, bad, or ugly.
  • Ultimately, you sometimes have to go with your gut no matter how many people say it’s never going to work.

Are you working on any new, exciting projects now? How do you think that might help people?

I think the best part of my job is to see how we bring all that we are working on to benefit people in many different markets and make the world a safer and better place. Currently, we have projects ongoing in the education, warehousing and industrial markets, as well as with smart cities.

Thank you for all that. Let’s now turn to the main focus of our discussion about Digital Transformation. Digital transformation can mean many things to many people, from your perspective, how do you define digital transformation in your industry?

To me digital transformation is all about reimagining the way we work and perform our functions. By leveraging new technologies and systems to realign business processes, we can make things more efficient, improve the customer experience, and provide simpler, more accurate and faster outputs across nearly any enterprise.

Which companies can most benefit from a Digital Transformation?

All companies can benefit by going “digital.”

One lesson from the Covid pandemic is that we need to think differently about how to accomplish our business, in order to better manage issues which may interrupt business continuity. That only happens by leveraging all things digital to enable businesses to operate even in the worst of times.

For example:

Security Industry — The ability to leverage robotics and artificial intelligence (AI) allows enterprises to more quickly and accurately identify and assess threats, while also providing levels of deterrents to prevent bad actors from doing bad things.

Warehousing and Logistics — Integrating new digital technologies, software and solutions like robotics means tasks can be performed more efficiently, enabling more outputs, and optimizes asset tracking to strengthen the supply chain.

Smart Cities — Digital transformation provides more connectivity and security to help citizens feel safer, and also gives them better ways to interact and manage their different services.

Banking — Banking and financial services markets can better manage the conversions from cash to credit while leveraging new capabilities brought about by mobile banking.

Has integrating Digital Transformation been a challenging process for some companies? What are the challenges? How do you help resolve them?

I think all companies have some level of challenges with digital transformation. Anytime you introduce new technologies and changes to business processes there will be impacts to people, departments and ultimately the culture of a company.

Bringing in consultants and system integration companies such as ours helps to retrain employees to better enable technology and take advantage of the new capabilities that result from digital transformation. It also helps to hasten the timelines and drive accountability to ensure success.

Here are some best practices we use to help enterprises implement digital transformation:

  • Know your goals and expected outcomes.
  • Prepare the organization for what’s coming and how employees and customers will benefit.
  • Track your technology roadmap to align with success and determine best path to implementation.
  • Measure your outcomes to provide data and analytics to the program.
  • Get feedback to make sure it’s doing what you want to help the business.


Based on your experience and success, what are “Five Ways a Company Can Use Digital Transformation To Take It To The Next Level”?

1. Implement the latest wireless technologies like Private 5G / LTE to build a foundation of connectivity that complements Wi-Fi. Customers in many industries have seen improvements in their productivity, security and efficiency by providing seamless wireless coverage throughout facilities and campuses to enable reliable connectivity for mobile devices, autonomous mobile robots (AMRs) and Internet of Things (IoT)-enabled sensors.

2. Enterprises can benefit from leveraging intelligent robotics technology for a wide range of Industry 4.0 applications. For example, using AMRs to do simple and routine tasks like moving inventory throughout a warehouse can increase the volume of materials being moved, as well as free up personnel for more strategic activities. Likewise, autonomous security robots can perform hazardous tasks or conduct security patrols of a campus perimeter, increasing efficiency while keeping workers safe.

3. Digital transformation allows companies to make use of AI technology, which is quickly becoming a force that can completely change how we work. In terms of product development, AI and machine learning (ML) enable the creation of virtual models using digital twin technology to speed and enhance product simulation, integration and testing. Likewise, in the marketing realm, AI can be used to enhance the customer service experience for improved brand loyalty and increased sales.

4. Safety and security are paramount for the success of any organization. Leveraging new data sources and implementing advanced analytics enables businesses to transform both physical and cyber security. In this way, digital transformation allows fast and accurate threat assessments to minimize and deter security risks, both on premises and in the cyber arena.

5. Data can be overwhelming in today’s hyper-connected world. Being able to use the right datasets to solve the right problems allows an organization to not only better understand and solve today’s business issues, but also to forecast customer demand and trends well into the future, leading to more defined outcomes and faster return on investment (ROI) for greater profitability.

In your opinion, how can companies best create a “culture of innovation” in order to create new competitive advantages?

Innovation should be an everyday thing, and people should be given the opportunity to think outside the box and try out new ideas.

Failure spawns the best ideas and gives you better learnings and insights, which enable breakthrough successes.

All of the biggest innovations in history didn’t occur on the first try, and didn’t come from what they thought would be achieved. Keeping at problems and pushing through different obstacles and challenges ultimately always breeds success.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My parents always told me: “If you don’t try, you never get.”

I tell this to my kids today as it has stayed with me. It has always been better to at least step up to the plate and take an ‘at bat’ then wonder ‘what if….?’

How can our readers further follow your work?

Feel free to follow me on LinkedIn at @paragshahexecutiveleader. For details on current projects, visit our website at Plus, the TBN network recently created a documentary on our work, which can be seen on YouTube at

Thank you so much for sharing these important insights. We wish you continued success and good health!

About the Interviewer: Cynthia Corsetti is an esteemed executive coach with over two decades in corporate leadership and 11 years in executive coaching. Author of the upcoming book, “Dark Drivers,” she guides high-performing professionals and Fortune 500 firms to recognize and manage underlying influences affecting their leadership. Beyond individual coaching, Cynthia offers a 6-month executive transition program and partners with organizations to nurture the next wave of leadership excellence.