Krishna Dunthoori of Apty On How To Use Digital Transformation To Take Your Company To The Next Level

An Interview With Cynthia Corsetti

Leveraging Data Analytics for Decision-Making.

Starbucks uses its data analytics to decide where to open new stores and what new products to introduce in these new locations. By understanding customer preferences and behaviors, Starbucks can tailor its offerings to meet local needs, which results in happier customers and better sales.

Digital transformation has become a crucial component for businesses striving to stay competitive and relevant in today’s rapidly evolving landscape. As technology continues to shape industries and redefine business models, companies must adapt and leverage digital tools and strategies to unlock new opportunities for growth and innovation. In this interview series, we aim to explore various aspects of digital transformation, including best practices, challenges, success stories, and expert insights. We are talking to thought leaders, industry experts, entrepreneurs, technology innovators, and executives who have firsthand experience in driving digital transformation initiatives within their organizations. As part of this series, we had the pleasure of interviewing Krishna Dunthoori.

Krishna Dunthoori, CEO of Apty Bio: After growing up in India, Krishna completed his undergraduate in computer applications, and finished his master’s in computer science in Germany. He then traveled to New York, Silicon Valley, and eventually Dallas, where he finally decided to build roots. Prior to founding Apty, Krishna worked as a principal architect and consulted for Fortune 500 companies implementing software tech stacks.

Thank you so much for joining us in this interview series. Before we dive in, our readers would love to “get to know you” a bit better. Can you tell us a bit about your ‘backstory’ and how you got started?

After growing up in India, I completed my undergraduate in computer applications, and finished my master’s in computer science in Germany. I then traveled to New York, Silicon Valley, and eventually Dallas, where I finally decided to build roots. Prior to founding Apty, I had worked as a principal architect and consulted for Fortune 500 companies implementing software tech stacks before founding my first company, a boutique service integrator in 2009.

Finding the spark for our company was a journey that began with a clear need. Before starting Apty, I was deeply involved in an enterprise software implementation business. It was there I gained firsthand insight into the high costs and complex challenges of deploying advanced software for various clients. More striking, however, was seeing the gap in user adoption rates — a critical factor that often led to disappointing returns on their hefty software investments. Traditional methods of learning, development, and support were falling short in bridging this gap, offering little to enhance user engagement with the software. Recognizing this as a prime opportunity, I was inspired to pivot towards enhancing simple, effective end-user adoption of any enterprise software. After all, the true value of software lies not just in its features but in how effectively it’s utilized. We embarked on this mission to redefine software use, believing firmly that ‘it’s not the software, it’s how you’re using it’ that truly makes the difference — and we’re here to make that difference.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lessons or ‘takeaways’ you learned from that?

Back in my early days starting the company, we partnered with a smaller organization under the impression that they would only need our product for 100 of its employees. We set the company up with an unlimited user plan for $5,000 per year. Here’s the twist: they thought “unlimited users” meant they could include their customers too and essentially resell our product under their own brand. When we realized what was happening and pointed it out, they simply said, “You didn’t mention the users had to be our own employees!” We quickly hired a lawyer to tighten up our contracts and make sure the restrictions were clear. It was a lesson in the importance of nailing down the details right from the start, especially for startups.

None of us are able to achieve success without some help along the way. Is there a particular person who you are grateful for who helped get you to where you are? Can you share a story?

Absolutely, I’ve had a huge support system throughout my career. My spouse, my family (especially my parents), and a close-knit group of friends have all played huge roles in where I am today. However, if I had to single out one person, it would be Vijay Gaur. He was the one who believed in my potential enough to bring me to the US and set me on the path to achieving my own version of the American Dream. I’m incredibly thankful for that opportunity and for his faith in me.

Is there a particular book, podcast, or film that made a significant impact on you? Can you share a story or explain why it resonated with you so much?

I’m a big fan of podcasts, especially ones that focus on business and personal growth. One of my favorite podcasts is “How I Built This” with Guy Raz. It focuses on stories of entrepreneurs who share their own ups and downs. The show has played a significant role in my motivation and professional development as I’ve built Apty. Additionally, I relate to the real-world struggles and triumphs they talk about, and I believe aspiring entrepreneurs will gain a lot of insightful information and tips from listening to the podcast.

Are you working on any new, exciting projects now? How do you think that might help people?

I’m always dabbling in something new to keep up with the fast-paced world, particularly given how quickly technology, especially artificial intelligence (AI), is evolving. I am working on a couple of projects that could offer fresh perspectives on family and relationships. I’m excited about the potential impact these ideas could have. Unfortunately, for now, these are not public, but I’d be happy to share more once I’m able to. Stay tuned!

Thank you for all that. Let’s now turn to the main focus of our discussion about Digital Transformation. Digital transformation can mean many things to many people, from your perspective, how do you define digital transformation in your industry?

Digital transformation is the process of developing and implementing new strategies to stay ahead of the competition in today’s ever-changing business world. It encompasses a company’s technological development and enhances its capabilities to meet evolving customer needs and preferences. These enhancements can also be used to meet employee needs and preferences. To achieve digital transformation across an organization, planning stages, implementing processes, and employing the right technology and talent at the right time are all important. It leverages digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements. Integrating digital technology into all business areas fundamentally changes how an enterprise operates and delivers value to customers.

Which companies can most benefit from a Digital Transformation?

Companies in industries such as retail, healthcare, finance, and manufacturing often see significant benefits from implementing new digital tools. These tools can streamline operations, enhance customer experiences, and improve decision-making through data analytics. Companies in these sectors can use digital transformation to stay competitive in rapidly changing markets, optimize their operations, and better meet customer expectations.

Has integrating Digital Transformation been a challenging process for some companies? What are the challenges? How do you help resolve them?

Implementing digital transformation often involves substantial investment and training, leading to employee resistance to adopting and learning new processes. Digital Adoption Platforms (DAPs) streamline this transition by enhancing user experiences, simplifying onboarding, and making training less time-consuming and expensive. By offering in-app guidance and automating processes, DAPs reduce resistance, accelerate productivity, and shorten the learning curve, helping organizations achieve their goals more efficiently.

Based on your experience and success, what are “Five Ways a Company Can Use Digital Transformation To Take It To The Next Level”?

Digital transformation is a dynamic and comprehensive upgrade to how a company operates, often leveraging digital technologies to improve processes, enhance customer experiences, and drive business growth.

  1. Enhancing Customer Experience through Personalization.

Take Netflix, for example — the platform uses machine learning to tailor recommendations for each viewer. By analyzing what you watch, it suggests shows and movies that match your preferences, which keeps users active. It’s a smart way to ensure everyone finds something they love, enhancing satisfaction and engagement.

2. Streamlining Operations with Automation.

Look at how Amazon handles its warehouses. They have advanced robots that help sort, pack, and ship items quickly and accurately. This not only speeds things up but also cuts down on mistakes. It’s a huge reason why they can handle such a massive inventory and still get packages to your doorstep super fast.

3. Leveraging Data Analytics for Decision-Making.

Starbucks uses its data analytics to decide where to open new stores and what new products to introduce in these new locations. By understanding customer preferences and behaviors, Starbucks can tailor its offerings to meet local needs, which results in happier customers and better sales.

4. Implementing Cloud Computing for Flexibility and Scalability.

Consider Adobe’s move from selling desktop software to offering it as a cloud-based service. This shift not only made their products more accessible and easier to update, but it also allowed Adobe to scale up operations smoothly and meet the growing demands of their user base. Plus, it switched up its revenue model to something far more sustainable.

5. Improving Product Development with Digital Tools.

BMW uses augmented reality (AR) in its car design process. Designers and engineers wear AR headsets to overlay digital models on physical car prototypes. This cool tech lets them test out new features without actually building them first, which speeds up the whole process and cuts down on manufacturing costs.

In your opinion, how can companies best create a “culture of innovation” in order to create new competitive advantages?

Creating a culture of innovation is key for companies aiming to carve out a new competitive edge. While many organizations implement strategies like open communication, rewarding creativity, and providing resources for innovation, I believe fostering a culture of curiosity is equally essential. Often, we get so caught up in our daily tasks that we miss opportunities for big breakthroughs. By encouraging a mindset where employees feel empowered to ask probing questions and seek novel solutions, companies can unlock significant discoveries and innovations. This approach goes beyond standard practices and taps into the natural inquisitiveness of teams, driving them toward groundbreaking achievements.

Can you please give us your favorite “Life Lesson Quote”? Can you share how that was relevant to you in your life?

My favorite life lesson quote is, “What’s your strength today is your weakness tomorrow.” It’s a daily reminder for me that standing still is not an option. In a world that’s constantly evolving, the skills and knowledge that serve us well today might not be enough tomorrow. This quote has encouraged me to always be learning, growing, and evolving. By continually updating my skills and seeking new knowledge, I ensure that I’m always prepared to meet future challenges head-on rather than resting on past accomplishments. It’s a principle that has kept me agile and proactive in both my personal and professional life

How can our readers further follow your work?

You can visit our website, or add me on LinkedIn at

Thank you so much for sharing these important insights. We wish you continued success and good health!

About the Interviewer: Cynthia Corsetti is an esteemed executive coach with over two decades in corporate leadership and 11 years in executive coaching. Author of the upcoming book, “Dark Drivers,” she guides high-performing professionals and Fortune 500 firms to recognize and manage underlying influences affecting their leadership. Beyond individual coaching, Cynthia offers a 6-month executive transition program and partners with organizations to nurture the next wave of leadership excellence.