Alex Little Of Little Financial: How AI Is Disrupting Our Industry, and What We Can Do About It

An Interview With Cynthia Corsetti

Embrace Change: Stay open to new technologies and understand their potential benefits. For example, by embracing AI-driven expense management systems, we significantly reduced our clients’ overhead costs.

Artificial Intelligence is no longer the future; it is the present. It’s reshaping landscapes, altering industries, and transforming the way we live and work. With its rapid advancement, AI is causing disruption — for better or worse — in every field imaginable. While it promises efficiency and growth, it also brings challenges and uncertainties that professionals and businesses must navigate. What can one do to pivot if AI is disrupting their industry? As part of this series, we had the pleasure of interviewing Alex Little.

Alex Little is the founder of Little Financial, an accounting and finance firm making a huge impact on small businesses. He’s saved companies millions throughout his career as a seasoned finance & accounting executive, growth strategist, and fractional chief financial officer. Alex helps business owners understand what they make, spend, and keep, empowering entrepreneurs to grow sustainably.

Thank you so much for joining us in this interview series. Before we dive into our discussion our readers would love to “get to know you” a bit better. Can you share with us the backstory about what brought you to your specific career path?

From a young age I was always taught the value of being a business owner and understanding finances, so getting my Master’s in Accounting just made sense, because it is the language of business and so versatile. Over my career I’ve gone from being the first employee at a startup that eventually was acquired by a Big Four firm to working a large publicly traded company and everything in between. However, I found that I was much more passionate about the future of the business, which is where finance and operations play. I eventually worked my way up to CFO and having that fully rounded understanding of accounting, finance, and operations has been pivotal in providing unique insight for my clients today.

What do you think makes your company stand out? Can you share a story?

Little Financial stands out due to our commitment to integrating cutting-edge technologies with personalized client service. A notable instance was when we implemented an AI-driven system to manage and predict cash flow for a client. This system not only provided real-time insights but also identified potential financial bottlenecks, enabling the client to make proactive decisions that significantly boosted their operational efficiency.

You are a successful business leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

  1. Adaptability: The financial industry is constantly evolving, and being able to adapt to changes, especially technological advancements, has been crucial. Routinely searching for new software that can add value to our clients led me to finding an invoicing and payment processing tool that has significantly improved my client’s cash flow and reduced payment processing fees by an average of 75%. Traditional accounting firms commonly keep doing things how they’ve always been done and our ability to adapt to new technologies both adds more value to our clients and helps my firm operate much more efficiently.
  2. Integrity: Trust is the cornerstone of financial services. By maintaining transparency and ethical standards, we have built long-lasting relationships with our clients. Society has become ripe with the lack of follow-through, so when we say we’re going to do something, we’re going to do it. This has truly given clients that elusive peace of mind, knowing that their finances are in good hands and being taken care of.
  3. Innovation: Embracing innovation has kept us ahead in a competitive industry. Accounting has very few major changes, but with many aspects being repetitive and rules based, it has been ripe for automation and improvement. Being willing to test new disruptive technologies and processes allows us to do the equivalent of better, faster, stronger — we provide more insights at a real-time pace with more accuracy and efficiency than traditional accounting and finance firms.

Let’s now move to the main point of our discussion about AI. Can you explain how AI is disrupting your industry? Is this disruption hurting or helping your bottom line?

AI is transforming the accounting and finance industry by automating repetitive tasks, enhancing accuracy, and providing predictive analytics. This disruption is beneficial to any businesses bottom line, as long as they embrace it. By automating routine bookkeeping and accounting tasks, we can allocate more resources to strategic advisory services, which adds greater value to our clients and generates higher revenue streams for our firm.

Which specific AI technology has had the most significant impact on your industry?

AI-powered data analytics and machine learning algorithms have had the most significant impact. These technologies analyze vast amounts of financial data to uncover patterns, predict future trends, and identify potential risks, allowing us to provide more precise and actionable insights to our clients.

Can you share a pivotal moment when you recognized the profound impact AI would have on your sector?

A pivotal moment was when we first implemented AI for basic bookkeeping. Traditionally, bookkeeping is repetitive and time-consuming. With AI, we could automate data comparison and research, drastically reducing the time required and increasing the accuracy of transaction categorization. This not only improved our efficiency but also enhanced our clients’ trust in our capabilities.

How are you preparing your workforce for the integration of AI, and what skills do you believe will be most valuable in an AI-enhanced future?

We are focusing heavily on training and development programs focused on AI and data analytics. The most valuable skills will be a combination of technical proficiency in AI tools and the ability to interpret and apply data-driven insights to solve complex financial problems. Additionally, soft skills such as critical thinking and adaptability will be essential.

What are the biggest challenges in upskilling your workforce for an AI-centric future?

The biggest challenges include overcoming the initial resistance to change and ensuring that all team members have access to continuous learning opportunities. To address this, we have created a culture that values lifelong learning and innovation, offering regular workshops, online courses, and hands-on training sessions.

What ethical considerations does AI introduce into your industry, and how are you tackling these concerns?

AI introduces several ethical considerations, such as data privacy, algorithmic bias, and transparency. We tackle these by implementing stringent data protection policies, regularly auditing our AI systems for biases, and maintaining transparency with our clients about how their data is used and analyzed.

What are your “Five Things You Need To Do, If AI Is Disrupting Your Industry”?

  1. Embrace Change: Stay open to new technologies and understand their potential benefits. For example, by embracing AI-driven expense management systems, we significantly reduced our clients’ overhead costs.
  2. Invest in Training: Ensure your team is well-equipped with the necessary skills to leverage AI tools. We offer regular training sessions to keep our staff updated on the latest AI advancements.
  3. Prioritize Data Security: Implement robust data security measures to protect sensitive information. We use advanced encryption and regularly update our security protocols.
  4. Maintain Transparency: Be transparent with your clients about how AI is used in your processes. We always inform our clients about the AI tools we use and how they enhance our services.
  5. Stay Agile: Be ready to pivot your strategies based on AI developments. Our agile approach allowed us to quickly adapt our services to offer virtual consultations and automated financial planning tools.

What are the most common misconceptions about AI within your industry, and how do you address them?

A common misconception is that AI will replace human jobs. We address this by highlighting how AI enhances our work rather than replacing it. AI handles repetitive tasks, allowing our team to focus on complex, value-added services such as strategic financial planning and advisory.

Can you please give us your favorite “Life Lesson Quote”? Do you have a story about how that was relevant in your life?

“Facta non verba”, which means “Deeds, not words” in Latin. For a long time, it’s been a pet peeve of mine when people don’t follow through with what they say they’re going to do. Being a man of my word has made me be someone people can rely on and trust, which is so important in the finance and business world.

Off-topic, but I’m curious. As someone steering the ship, what thoughts or concerns often keep you awake at night? How do those thoughts influence your daily decision-making process?

One challenge I often face is striking a balance between dedicating time and effort to grow my business while ensuring we maintain the high standards of service that our clients expect. My commitment to perfection can sometimes hinder business expansion, as I refuse to compromise the quality and impact of our services. This situation underscores the importance of effective delegation and the creation of robust processes to ensure nothing falls through the cracks.

You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

That’s easy: being less shy or embarrassed and more open to talking about your financial situation. So many people, especially small business owners, are either too shy, embarrassed, or unwilling to seek help when they are struggling with finances. Whether that be due to being in a bad situation or simply not understanding how something works. If we were all more open and real about our financial situations it’d open so many opportunities for people to learn finances and improve their situation, which is often the biggest stressor on their lives.

How can our readers further follow you online?

Connect with me on LinkedIn at https://www.linkedin.com/in/iamalexlittle/ and learn more about my firm at www.little-financial.com.

Thank you for the time you spent sharing these fantastic insights. We wish you only continued success in your great work!

About the Interviewer: Cynthia Corsetti is an esteemed executive coach with over two decades in corporate leadership and 11 years in executive coaching. Author of the upcoming book, “Dark Drivers,” she guides high-performing professionals and Fortune 500 firms to recognize and manage underlying influences affecting their leadership. Beyond individual coaching, Cynthia offers a 6-month executive transition program and partners with organizations to nurture the next wave of leadership excellence.